My initial problem was understanding how to name the contact state "UP" "DOWN" "LAND" "WATR." Later when going through the sensor configuration, I decided that you meant enabling and naming range R1 and R2 with a pair of those. Here's my setup:
EMS Sensor Input D37 Pin 31: CONTACT CONTACT GEAR
EMS Sensor Config GEAR: Alarm Self-clear, R1 Enable Yes, Name LAND, Volts 0.0-2.0; R2 Yes, WATR, 2.0-5.0
Airplane Information: AMPHIB, Check AS 45 KTS, Overspeed 100 KTS
After wiring my contact, I found found 4.4 VDC on D37 pin 31. During a test flight when closing the contact, taking pin 31 to ground above the airspeed set point, I heard "Engine Monitor" and nothing further even when airspeed decayed through the set point.